Florian Pontier is born into a family where entrepreneurial vision and an innate sense of design are passed down like a treasured family legacy. From an early age, “Flo,” the brand’s creator, found himself drawn to the world of scents a world where every journey, whether human, sensory, or cultural, nourished his imagination and honed his creative eye. As a child, he collected perfume packaging components, from bottles to caps, to create unique flacons inspired by his vivid imagination. This creative play, inspired by assembling distinct pieces would become the foundation of his future creations, sparking in him a passion for designing exclusive and unique objects that expresses his visions.

Guided by the scents of his childhood and equipped with a wealth of experience in high-end packaging design, Flo set out to create a brand that mirrors his own philosophy: bold, eclectic, and unapologetically unconventional. Driven by an insatiable curiosity and a boundless well of creativity, the young creator transforms each perfume bottle into not just a bottle, but a work of art. In collaboration with master artisans, he develops fragrances that inspire travel, blending scents from here and beyond.

With a bold and audacious vision, Florian Pontier challenges industry conventions and redefines the perfume experience through the eyes of a passionate artist embracing creative freedom and authenticity through his masterpieces.